Workshop
DESIGN, EMOTIONS AND BEHAVIOR
Meeting expectations isn't enough –
great brands exceed expectations!
Your brand is a promise brought to life by the experiences people have with your products and services. Simply meeting expectations isn't enough. To cultivate loyal users while truly increasing brand equity, you need to tap into their inner emotions and create experiences that resonate with people deeply.
This interactive workshop delves into the crucial role of perception, emotion, and behavior at every brand touchpoint. We'll move beyond surface-level design to explore how to deliberately craft products and services that not only fulfill needs but also evoke positive feelings that exceed expectations. It’s accomplished by understanding and leveraging the emotional aspects of user experience. Just as important is to achieve this within your timeframe and budget
Through engaging demonstrations and hands-on exercises, you'll learn practical techniques to:
In interactive demonstrations and exercises participants will collect and quantify perceptual responses, visualize the collected data, look for patterns in the results, analyze those patterns, identify “white space” areas for next-generation innovation, and make confident and convincing design recommendations.
This workshop will cover methods to:
Uncover Desired Attributes: Begin your design process by understanding perceptions and identifying the attributes that truly matter to your audience.
Encourage behaviors: Whether related to medication regimens, exercise, energy efficiency or other types of behavior, understand how your design can make a difference.
Measure First Impressions: Discover methods to quantify how effectively your first-impression visual communication conveys key brand attributes right from the start.
Evaluate the Experience: Learn how to measure whether your product or service is delivering on its promise and meeting the emotional needs of your users after they've engaged with it.
Benchmark Against the Competition: Understand how your brand’s and product’s image stack up against others in the market.
Identify Opportunities for Innovation: Pinpoint the attributes that have the biggest impact and where you can differentiate yourself.
Kickstart your startup: Get your startup or new product launch off on a running start.
Iterate with Confidence: Utilize data-driven insights to rapidly refine your design concepts to create emotionally resonant experiences.
Make data-backed design decisions: Assuredly propose more innovative solutions.
Communicate Your Vision: Be convincing, effectively present your findings and design recommendations to others across your organization.
By the end of this workshop you will gain a powerful understanding of how to infuse perceptions and emotions into your design process, leading to stronger brand connections and greater user loyalty.
Ready to elevate your brand through emotionally intelligent design? [Click here to inquire about a workshop for your team.]
If you would like to get started, or simply chat about possibilities of how we can assist your company or organization, contact:
Dan Formosa, Ph.D.
dan@thinkacthuman.com
+1 201 315 4400
(To visit Dan Formosa's website click here)