Imagine the effect of optimizing usability and becoming truly inclusive by more fully understanding the people you design for – their physical capabilities, cognitive processes, and diverse needs. This immersive workshop empowers you, your design, engineering, and marketing teams to move beyond assumptions and create products and services that make a real difference.

Designing for inclusion unleashes the power of design, enabling you, your product and your brand to make an impact on the world. You’ll simultaneously attract a wider audience, enhance sales and improve your brand’s image.

I created this workshop to equip you and your group with evidence-based approaches to usability, including methods to:

•  Identify your most impactful design opportunities by understanding physical abilities, cognitive abilities and diverse user needs.

•  Confidently support your most promising design recommendations with strong foundations in human perception, behavior and usability.

You can only design a product that works in harmony with people when you explore how bodies and minds work. It requires a good understanding of body mechanics, a topic not typically covered in design and engineering education. Equally important is an understanding of people’s thought processes, perceptions and the ways in which design affects behavior. Great design requires a global perspective, so we’ll also cover the ways in which people vary in culture and in size. Because we often find greater differences between genders than between countries, gender issues will be addressed as well.

 

Gain a deeper understanding of:

• The biomechanics and physical factors that affect usability.

• Designing for diverse abilities, body sizes, and shapes, including gender differences.

• The impact of musculoskeletal conditions like osteoarthritis and rheumatoid arthritis.

• The critical shift towards ability-centric design.

• How aesthetics and visual communication influence attraction, comfort, and ease of use.

• The inherent link between cognitive processes and usability.

• (Optional) Biomechanical and cognitive principles as applied to your current design projects.

• (Optional) In a data-driven world, statistics, the interpretation of research reports, and quantitative design research techniques.

This workshop is conducted in two half-day sessions and can be in-person or online. The specific topics covered can be tailored to your group’s needs and can address projects at hand.

If you would like to get started, or simply chat about possibilities of how we can assist your company or organization, contact:
Dan Formosa, Ph.D.
dan@thinkacthuman.com
+1 201 315 4400

(To visit Dan Formosa’s website click here)